The Avon presents the True 5-in-1 Lash Genius Mascara and responds to everything looking the modern woman of the favorite product. Rich volume, impressive length, uplifting, and accurate separation of the eyelashes, as well as a intense black color, it is everything you are looking for women to show off their look, with the makeup.
For the creation of this mascara, Avon, for the first time, made use of the technology and use the algorithm of Genius, an exclusive tool of machine learning and artificial intelligence, which sought, read and evaluated more than 1 million consumer reviews in Social Media, in order to locate everything you are looking for from a mascara, in order to create a product which fully corresponds to their desires.
The True 5-in-1 Lash Genius mascara thanks to the brush high-tech, multi-actions and the separate recommendation of this formula, for a deep black color, promising a perfect result. At the same time, the smaller bristles of the brush to highlight ideals of the eyelashes from the root to the finish, yielding a multi-dimensional volume, with volume, length and great separation. The True 5-in-1 Lash Genius is easy to use, as it leaves no residue, waterproof, water, resistant to heat and moisture, while promising to put an end to the continuous control throughout the course of the day.
James Thompson, Chief Beauty & Brand Officer, of Avon, said about the new innovative product: “Thanks to the algorithm Genius, we had the opportunity to discover and evaluate a large volume of information, from users of social media and understand what it really is what they are looking for consumers from mascara the. We could say that the great insight is that it does not wish to choose between the characteristics they are looking for, but to find everything you are looking for in a single product. The True 5-in-1 Lash Genius, well, it offers volume, length, lift, volume, separation, and it is here to be a daily ally of women”.