The signature “See Now, Buy Now” concept of Tommy Hilfiger will mark the second TommyXZendaya collection, designed in collaboration with Zendaya, global brand ambassador of the women’s collections of TOMMY HILFIGER. The show will continue the celebration of inclusion, diversity and empowerment, Tommy Hilfiger and Zendaya sported on the catwalk of the TOMMYNOW in Paris for the Spring of 2019. The experiential event will present an optimistic and self-confident spirit and style of Zendaya in audiences around the world.
The TOMMYNOW runway event returns again in New York after its premiere there in the Fall of 2016, this will be the last stop of the world tour, which is based on the commitment to bring the TOMMYNOW in the audiences and towns all over the world. Prior to the major productions in Paris for the Spring of 2019, in Shanghai for the Fall of 2018, in Milan for the Spring of 2018, in London for the Autumn of 2017, in Los Angeles for the Spring of 2017, as well as the debut, in the Fall of 2016 in New York.
“After having traveled around the world with the TOMMYNOW and after the memorable show in Paris with Zendaya, I’m excited to be back at the point where he started “See Now, Buy Now” our journey,” said Tommy Hilfiger. “The desire of Zendaya to bring the TOMMYNOW in Harlem is a satisfying next step is to express the vision for the future. The point of view in what it does is it characterizes as a charismatic collaborator. And it’s an honor to continue to offer a platform in the fashion industry to share it.”
The experiential TOMMYNOW runway event will be held at the legendary Apollo Theater in Harlem, which hosted some of the most iconic entertainers in the world, including Aretha Franklin, Ella Fitzgerald, Patti LaBelle and The Supremes. The collection TommyXZendaya for Fall 2019 draws the message of the strong and confident women, redefining the era, redefining power dressing with a bold and modern visual angle.
Building on the ‘ See Now, Buy Now” concept of Tommy Hilfiger, all the runaway looks will be available for sale through a network of channels in more than 70 countries, including the store, TOMMY HILFIGER, networks, wholesale and social media.